I don't know what you're doing per month but I would not be shocked if this was doing between six and eight million a month in Revenue, blink twice. If I'm right. Yeah. You're right. You guys are pretty, you know, on point with your ballparks, I feel like I can rule the world. I know I could be what I want to write, what's up? We got Derek for more plays more day.
It's here. They're gonna made a fatal mistake before this podcast. I don't know if you know this, but I was doing research last night. I was like, okay, I got to be prepped, I'd be ready to go. I've been following you for a while, but I said, let me just make sure I button up here and I go to your subreddit are /. More plates, more dates to be good to be clear. This is not like my subreddit, I didn't start it, but I didn't realize this at a time. Okay. So I'm on the subreddit thinking. That's your subreddit think of these are
Just polite civil faithful fans. In fact, it says there's 163,000 faithfuls, that's how they call the members. It is a top 1% subreddit. So you're doing really well and I say, hey, I'm interviewing Derek Moore, he's coming on a pot, we're going to hang out. What should we talk about? And I said, yo, give you some ideas hoping that this, you know, I dislike it, you know, let's see time of post was like 1:00 a.m. and I go to sleep and I wake up. I so let me
Check that real quick. Maybe somebody had some really thoughtful questions, here's the breakdown. 98% of them wanna know how big your penis is. That's, that's the number one comment by far. Everybody said the same exact thing. I don't know if that's an inside joke, or you just have some really, really eager fans. And then the second was like, bro, you needed to know. This isn't rolling subreddit. This is not a, this is not the serious subreddit of like people trying to have a conversation. Like you didn't even know what you're getting yourself into and sure enough I did not
The third comment was bring a ruler. What kind of stuff you got? Had an onslaught of for sure. There's a decent amount of trolling and I don't know, just like shitposting that goes on there but there is some insightful stuff. Like I I'm a moderator on it. I didn't start it but I do check in time to time and I've been pretty shocked how much it's ramped up. Like I don't know what, I don't know.
Damn right. It is in size but it seems like this is a good one. This is very yeah. So Derek what I've been watching you for years. I remember watching you when you were doing like I think a cottage cheese or some type of like protein intake video and you look horrible because I believe you are an amateur or maybe even more serious and amateur bodybuilder and you were like cutting and you looked just miserable when you are like really lean but you have all these amazing videos where originally it started out as like is this celebrity taking steroids but then it kind of
like expanded beyond that to like you would actually do some really cool breakdowns about science. The science behind different Fitness stuff but then also life advice and now you have like I think for different companies gorilla, mine Marik and a few others and so we're interested in like definitely some Fitness stuff, but also the fact that you're running like I think three or four like pretty successful businesses and what do you have now? 1.5 million subscribers 1.8. Yeah, I think
The 1.89. Yeah, yeah. So you built like a pretty like what? It appears to be monster businesses but you've done it. Like with some really high integrity. It feels like and you've also like your video setup is like almost janky. Although I feel like that's part of the stick but it's just like all about like just really high quality content that is well researched. Yeah, it's almost it's quite unintentional. The Jank Enos cuz I just don't know what I'm doing when it comes to
I don't know. Videography and whatnot. So every time I try and Spruce it up, it just I failed miserably. So I just leave it the same, but I've heard a rumor, I've heard a rumor that you've gotten, you know, it you've clearly have gotten quite successful. I'm imagining your businesses are doing tens of millions in Revenue. I heard a rumor that you've moved to a really nice house and between your first apartment when you started and your second better apartment and your third, nice house that you purposely make the background. Look exactly the same to the point of view, even like took a
All from your first apartment into the third place. Is that true? Is this true? Because we've been saying this other, we've been spreading this rumor, whether it's true or not, I heard a little more from my mouth. Okay I got it. I got no first here told you that I won't say I won't let one of your one of your friends, they fuck me over it now. I'm just like it's it is not a green screen, I'll tell you that. So a lot of people wonder if it is a green screen. It's not. Some people doesn't sound like a real wall, that did not sound like a real wall.
It's a lot of people use it in the resume calls now, apparently, which is crazy and they've like, pulled the background out, but yeah, it's it's been the same background for a while. It may or may not be a sauna. Some people, you know, that's the prevalent rumor as well, but I think it's a secret that's going to live and die with the channel. You also have done a good job of like somewhat hiding your identity. I mean, you have to go like pretty deep in order to find like your full name and you've done a good job.
Of like kind of staying under the radar while also being incredibly popular. Yeah, yeah, it's I don't know. I don't know how I even managed to have the foresight to think of that at the time, but it just seemed like a reasonable idea. Given if you were ever going to become popular to avoid, I don't know. Weirdos and stuff. With that said there was also the, you know, question, if you're gonna be able to leave as much of a legacy without your last name out there, but I don't know how much I believe.
In that anyways. So it seems like it's worked out to date. Yeah, I definitely think it has go ahead. You and your business partner, both have funny, like, kind of names of your channels, your content channels. So your yours is more plates more dates, which is hilarious. And then his, I think good-looking Loser.com. Yeah, yeah. He had to like a men's self-improvement blog from. He was an OG YouTuber before I ever was online. He started making content in
Was in and nine. And I think, and that's actually how I found his stuff was through his YouTube channel, where he talked about, you know, how to talk to women, and he had like videos of him going up to girls cold approaching and I was, you know, baffled at the time. And I was just a teenager and University watching his stuff and was one of the first like 10 or 15 people who joined his online forum and then tracked and logged. My, I don't know, trials and
Relations with Fitness and chicks and all that kind of stuff University. And then eventually we ended up actually working together which is really cool. But yeah, he has not posted regularly in, I don't know, five plus years but he is. Yeah, good-looking loser. That's t0g right there and we're going to talk about your your business side because it's unclear but I believe you built a nine-figure business over 100 million dollar business or collection of businesses off of your channel. So
We'll talk about the business stuff in a second, but I want to start with with this kind of pickup thing because I just had Mark Manson on the podcast, the guy who wrote the subtle art of not giving a fuck. And so he and he started also now he's like kind of like all about you know, life advice and self-help and things. You know. One of the most popular self-help authors every wrote a book with Will Smith he's like like super legit now but he started off in the pickup world and he had this block
He was named entropy. And his blog was all about picking up, picking up women. And I've noticed a few of these backgrounds that seemed to lead to these. Like there's a few backgrounds like origin stories. Like a superhero would have that lead to interesting people. So I've noticed like Elite gamer, so people are like hardcore Gamers. They tend to become, they can become really successful in the game of business afterwards. If they so choose or debate debate, lends itself, very well to people who end up being, you know, leaders NEOS types of people because they're there. They think of
Way they're able to articulate themselves and a. Now, another one I'm noticing is pickup and I'm curious if you think there's anything to that or my just reading into it is there are there any life skills core life skills that you really get from that? Yeah, it's weird. I was actually I had lunch with Andrew Wilkinson a few weeks ago and he said the same thing about pick up. He thinks that a lot of people come from that world and I don't know if it's just like a feeling of inadequacy that drove you to the pick up stuff to begin with which also translates to you're like,
Weird drive in an entrepreneurial aspect that kind of takes you to this level. Most people simply won't feel, you know, reasonable or something. They don't want to strive for. But I think there's definite overlap there and I don't know if it's like a emotionally healthy thing, always or a mentally healthy thing but there's definite overlap where people are. I think trying to optimize all areas of their life, whether it is social dynamics,
What have you and that obviously translates into business, like, for me job interviews, became infinitely easier after I learned how to walk up to attractive women because if you can walk up to an attractive, you know, 10/10 and not get nervous. Going into a job interview is just like his butter. Whereas before it used to be super nervous, you know, you're in the waiting room, you know, be extremely, I don't overthinking the entire situation and it's to you. Anything that could be anxiety-inducing is just
Out of sight out of mind. So for me, I think there is a huge overlap business presentations became so much easier, became more confident in rooms meeting new people, whether it was talking to dudes are talking to chicks didn't matter. And, yeah, I think there are still huge upside, not to be like a dirtbag, which equates to being an entrepreneur. I wouldn't suggest that, but there are certain social skills and I don't know, like, EQ you can gain from the pick up stuff that I think so.
Blades. Sean, you didn't you didn't study that stuff. I did. Yeah. Yeah. Because I read all the books I bought some of the courses. I went to like an event before, like I was like really into that because it was rooted in a sense of like I feel inadequate and I want to meet women and like be liked, but it totally carries over to sales. You don't like the rule. There's like a three-second. There's like a three-second rule is like, as soon as you see, a woman that's like beautiful, you have three seconds to go talk to her or like, there's a baby. I used. I used all of it. I loved it. I wouldn't call.
Myself an artist though. I don't think I made its pickup artist. It's like a Subway sandwich artists like that. Yeah, you sure about that in half. Half of those guys ended up like with horrible lives as they got older like, they're like, 50 years old and they're still doing this shit and it's like, dude, that's not cool. It's cool to be settled down. Actually, it's cool to have like a relationship and so like the pickup artist Community does a really good job of teaching, young men how to be confident in meet a woman but then half of them do a really bad job of saying. Alright, now here's how you remain loyal and how you become a good.
Partner and things like that, but they just get you to the interview or the first day, but they suck after that, you know what I mean? It's like, horrible. How to actually be a man and treat people respectfully. Yeah, I think, one of the best takeaways from the pickup artist world is being able to review their lives from pre success being losers, essentially, to Peak success. Having this incredible, you know, dating life with diversity and choice and then what happens to them. They're after
After the younger guys have the luxury to be able to watch the entire timeline. And see, did they end up somewhere that I would aspire to be and why or why not? And how do I avoid getting down that path? Because when I was you know, coming up and learning about the stuff to it was even getting on a date, was a task in itself in an achievement. If you were able to even muster up a dating life from scratch with women, that will not introduce to you through your friend circles or whatever. Would be able to meet people cold
Was like the floodgates open in terms of opportunity and thereafter. You know, as long as you were sleeping with women, you thought you ended the game and you were, you know, good to go, but you don't realize they're after there's a whole nother element of. How do you actually become happy have successful relationships, no one tell you that stuff. So, being able to see the, I don't know the before. And after of like the Neil Strauss is of the world or whatever and what happened to them, I think is a pretty insightful. I want to ask you about some of your businesses and how you're actually managing all this
Cuz you have a lot going on. So there's gorilla mind, which it looks like that's pre-workout and creatine. You got to tell me what you name it, bro. I know you hit the name, right? Yeah. What was this? Other one we had we had this other one called what was that one Sean? It was called like deer killer or something. Done on a deer antler. Spray what you really are one fucked-up? Yeah well my thing with you Derek is like I trust you like I trust you a lot and I buy what you say
Say totally agree. It reminds me in the same form of, like, you remember when we were younger like no explode and that stuff, and I remember taking that and I was like, this is awesome. And also like, this might be illegal. Like, it was like, like, it felt like like Adderall Zack. I got two hearts right now, this is. Yeah, and I didn't know anything about it but I'm like, I don't know if this is good, but when I think of your brand, I think, like, I, my values, align with your values, but for some reason that I don't think the name,
Okay, let's start with this objectively. This is working, right? Like I'm looking at the traffic. It's looks like it's over a million visitors. A month for an e-commerce store. That's doing supplements, super high margin, High review purchase like, I don't know what you're doing per month but I would not be shocked if this was doing between six and eight million a month in Revenue blink twice. If I'm right. Yeah you're right. You guys are pretty you know on point with your ballparks
But there we go. What I will say is, as far as the niche goes and by the way, that's just like, I don't know if Amazon is equal to our Shopify, but we're starting to get into retail to and the traffic numbers are often times quite misleading. So I don't know what you guys used for that, but I've started, I don't know if how much I read into those traffic statistics, you similarweb or what do you think, this will always look at a similar web, but I have like a, I have like layers. It's like you can go like, quick look at
I think that it's like there's tools that will literally just tell you. Here's the sales at the store but it doesn't know what your wholesale and Retail might be but you're like alright I know if they're if they're Shopify, is at this level and I know that they have some retail distribution, you can get pretty pretty close. All right. Yeah, so as far as The Branding around it I do agree in the health Niche when it comes to trusted dietary supplements for I don't know let's just say a multivitamin or a beacon.
Complex or a lipid support product. Those kinds of things. I am totally on the same page that even I wouldn't necessarily have the highest trust factor in a company called a gorilla mind or a bucked up or whatever. When it comes to things that are meant to get you cognitively. Dialed in though and things that are meant to be hardcore, pre workouts and vasodilate the shit out of you all this kind of stuff. That is where the more edgy branding. I think, for example, the
Same way, you wouldn't trust. A gorilla mind, be complex and you would go with a thorn. You probably would go with the gorilla mode pre-workout over Thorns pre-workout. Probably I think most people would think it had seized by now, like I'm like a 30-something Yuppie guy who doesn't? I like, I want to look good naked and I want to live a long time and there's like a balance of like, what? What, you know, am I putting like, bro, shit in my body, or letting you know what I mean? But then like your other one Merrick health, I'm on that website.
Right. I invested in this company called pone. I think Shawn maybe did too. I think you my opinion The Branding of Marik is like beautiful. I think that's beautifully done at what it so Merrick help does like hormone optimization or hormone replacement therapy. You do a bunch of thyroid stuff. I think that branding is phenomenal and I would guess that this company will be more valuable than gorilla mind because it's I would imagine it subscribe subscription and it's probably what like three hundred dollars a month on average per customer. Yeah. And the telemed especially in. Hi
Level preventive, medicine, diagnostic space. You are. It's a lot more premium for sure. And the margins are superior, but it's also contingent on the level of service and that's where we differentiate ourselves. There's a lot of telemedicine pop-up clinics now and hormone replacement therapy, you know, spots to go to and we try to steer away from that moniker. We are kind of like, I don't know, it's it's a broad spectrum.
Preventive medicine whereby, you can trust that you're not going to just get thrown on the cookie cutter. Script of testosterone Anastrozole and get kicked out of the door. Like we pride ourselves on the services and the doctor oversight and the quality of care. And the providers especially are highly educated and are vetted by me and my team specifically. So it's a it's I would say more than three hundred bucks a month for sure, in general. But that is definitely a the way of the future in terms of
What I am most passionate about and yeah, you're definitely right. That it's, I would say, at least objectively right now, perhaps more valuable than gorilla mind, are you who are you? How big is your team now? And who do you have helping you run each of these companies? Because that's a, it's fairly complex. I imagine it may be breaking down like your core team that's like not assigned to any one of these companies and then like, what is the core team? Look like first and then how do they sub companies look? Yeah. So fortunately from an operational and back and
A point. I live in Canada, by the way, the companies were based in the US. So for me being on site is essentially impossible. So I have my business partner, Chris good-looking. Loser is in Idaho, where the role of Mind HQ is stationed, and he is the one who built out the team. In person, for warehouse fulfillments, we will both be. Once your vet out, the high-level c-suite guys, but a lot of the more
I don't know, like Hands-On tasks or going to be fulfilled through teams there that I have minimal oversight or interaction with. I'm more the Mark today and c-suite level stuff and Retail a bit now. But that is in terms of the team and number of people, I think there's like 50 to 100 and each company but I don't actually know to be honest, but as far as oversight from gorilla, that's typically that's essentially how it works.
As we have christened Boise, me and Canada. I oversee all things marketing content, product formulation, manufacturing supply chain, he oversees everything Hands-On fulfillment warehouse, distribution legal accounting and obviously there's some teams within that that we oversee essentially and we have you know Financial controller. We have like a guy overseas retail etc etc but that is kind of how the org chart
Would delineate out. And then on the Miracle side, my business partner. He's not a, he doesn't have an online presence but he's somebody who I met through the industry myself years ago. And he is exceptionally well versed in how to operate a team and build out the infrastructure and get the licensing and everything, necessary to be above board and stay on top of all the compliance stuff because I'm the telemedicine space. It's, you know, quite a bit, goes into making sure.
You're doing it the right way because there are a lot of clinics that get spun up and essentially, or just illegally prescribing steroids essentially. That is literally why they exist more or less and a lot of compounding pharmacies, despite being legitimate compounding pharmacies are not above board either, and they will prescribe underground lab level drugs, that are not even pharmaceutical-grade. It's wild stuff. So he oversees essentially everything when it comes to the team, the
Like I will help vet out the providers and high level talent and see sweet, guys. And what not. And I'm also heavily involved in marketing, similar to gorilla, but he is without the my partners at none of this would be possible and then is intelligent shop. Like the rounded is that the third one, which is that the third major one? Or those two significant? Yeah. Oh, I would say those two are definitely bigger than intelligent, but intelligent has
As probably the best profit margin I would say but that company is me and Chris as well as crazy is that like you're going You're like doing more challenging problems. So like I have no idea how challenging a supplement company is but let's just say that that's like a two or three out of ten and then Marik Health would be like a six or seven out of ten or even higher because there's like actually start starting. Do it like regulation and then I know that you I think you said it here and you said on videos you're thinking about doing a
Compound pharmacy, which is like for the which sounds like the hardest and like I don't know too much about it. But does that basically mean like you're actually getting the Commodities from whoever you're getting and you have to make sure they're safe and that you're handling them safely and I guess compounding means you're combining and shipping them out to the Merrick health. So the world is that right? Yeah. So for example, when you get prescribed your testosterone for example, from a clinic like,
Health or maybe own. I'm not sure how they operate. But in general, they will fill a prescription through a pharmacy like an Empower or a fill-in-the-blank compounding. Pharmacy, that is also having their own markup on medication is the ones receiving the act of drugs and creating a finished product for you to prescribe and just logically. Anytime you can try and get more.
Supply chain to control the margin that's going to be beneficial. I would imagine at which point it becomes a logical and worthwhile use of your time. Though is to be determined because similar to the manufacturing side on dietary supplements although there's different levels of quality control and oversight. You know you still have to be GMP certified and you know, have a certain level of oversight in your facility and is the bandwidth allocated to doing that.
That taking away from your, what, your bread and butter is on the private labeling or marketing side of things. Depends on the person, I guess, because some companies killer just being manufacturers and not even having a company that they sell stuff through. So, empowers, the guys that a lot of people go to, I believe, right? How big you think that businesses, Hunter, million-plus, probably what could that be worth it? What would like, what would a multiple in that business? Be I don't even know what those would sell for because that consider just
Manufacturing business. Well, it's tough because they definitely have some level of trust factor that other pharmacies don't have for even for me. If I was to get a compounded testosterone from Empower verses from some rinky-dink compounding, pharmacy, I would 100% trust Empower more than fill in the blank. Even though they have supposedly, you know, same levels of quality control rigor, or licensing Etc. There is pretty significant variability. Sometimes in the compounding world plus minus on certain drugs.
Even as shocking as that sounds what you see on the label, even in the pharmaceutical world, is not always what you're getting in compounding. That's just seems like such an intimidating business to go down down the path. Yeah. Fortunately for me and that it's something that it's actually wild. Because gorilla mine is probably the thing that has the highest level of difficulty for me because I'm intimately involved in product formulation whereas on the telemed side, fortunately there is no
And for me too, I don't sit there. Making medication formulations, you have a preset, you know, testosterone concentration or fill in the blank drug. I don't control all that or need any creativity or insight into what goes into that because it's a very tightly regulated thing. Whereas in the supplement world, people will just look at our label and rip us off off. And so I am often the guy who has to be creative come up with innovative ideas and I don't want something to come out with my
Name on it, that I don't have significant, you know, personal time investment into that formula that goes out. So, you know, for me, the gorilla, mine, formulation, and product rollout, side of things is the most time-consuming. So, I would say gorillas like six or seven out of ten and Marik is like a 2 out of 10 for me. Well, interestingly, we had dug tomorrow on. Do you know who do tomorrow is? He's a car YouTuber. Yeah, he's awesome. He's cool. He, you know, built this thing up to like four or five million subscribers.
drivers any launch, this thing cars and bids which he sold the portion of the business and cars and bids could be a multi-hundred million dollar business, I think, I think it's awesome and but like going to compare you to him that would be like him starting to make like car parts and I'm like dude Doug why don't you just like make the best car make it Marketplace ever just like Crush that because like if I think I've like you Derek launching and I don't know much about the space when I think about you launching
Like a pharmacy. I'm like man. That seems like you're leveraging yourself pretty high. Like what if that fucks everything up. Like as a kicking ass at these other two things I'm not dead set on it. So I imagine during I don't know, Discovery from buying a company or just the process of fleshy. At all the details, I will probably uncover that, you know, leaning into our bread and butter is probably more worthwhile, so despite it be on my radar, similarly, to the manufacturing side.
Of supplements or energy drinks. It's probably not worth our time or money right now. So it's experiment in the future. There's one reason why I imagine you should do it which is It's pretty dope. Like you don't like it. There's still like we're still like that component of like this. Seems it very challenging but it like this would be sick if you could actually pull it off. You know what I mean? Like there is that factor of? Like it is. It's you do entrepreneurships are in that. That's a cool challenge. Yeah, no. It's and
Being able to control everything. I think there's you're not putting yourself in a position where you can get squeezed. Whereas companies like Roman, they have their own pharmacies. And there's a reason why, you know, they're not going to just private-label to hell and Market the shit out of it. They were going to control the drugs so you know to me it seems like at scale. There's some inevitable Obstacle of trying to control that aspect of the business and not being subject to whatever the, you know, drug makers.
Side for you but to be determined on that. Do you like what's your business goal? So like you shifted your focus you're like okay I went to this bodybuilder dating. Like number one priority that you like, alright, making money entrepreneurship became the main focus for like the last period of time last season. What's your business goal? Because we've met bunch of people that are like, some of them take this, like, Aw Shucks, I don't know. I'm just trying to, you know, help people like type of attitude, which
I rarely believed to be honest. And then there's a lot of other people like Rob, Dyrdek came on and he's like, dude, I was like, yeah, I was like a skateboard kid then ended up doing this. This, I end up on TV still wasn't making any money and I finally realized I go like it's a lot in these last like, five year period. I figured out like, okay, I didn't go from Rookie, white belt to black belt and I made it my focus. I made it my goal and I said I wanted to make a billion dollars and I decided all right to do that. What do I need to do? I need to own my own production company instead of
Being a talent. I'm now in the town and the production company and then I brought people in, I started investing, I own real estate. I, he said he liked was very articulate about it in our audience, loved it because they're like, dude, I had no idea. He actually kind of had that part of his brain and it had like intentionally set a goal and made a plan and started figuring it out.
What's, how would I describe it for you? What's your, you know? Because you started off just doing this for fun in the business, he's came up here about, what what's your goals? And how did that come about? Um, yeah, I should probably revisit my goals because I don't really have a firm concrete objective. I do know from a value standpoint, I think a real Lamar and and Mary Keller billion dollar companies in the future. At some point I do very much intended for them to get there and I strongly believe they will. And I mean, that sounds
Goal. I mean if I was to put something on paper as a financial metric of sorts, those would be the two concrete ones. I could say, in my near near ish future. I foresee as doable and I want to make sure happen but this I don't necessarily want to sell them either. It's just kind of vanity metrics or something that you're chasing, almost like a million subscribers on YouTube once you get there.
You know, it's the same old the next day. Nothing changes other than your objective success and how you feel about yourself to some extent, maybe and how people perceive you, but and maybe have more flexibility and what you can do. But, you know, that's kind of how I see it too. Is once the business is business, is get to a certain point. It's just going to be more of the same. Probably, I don't know. I can't imagine there's like, especially from the Merrick Health side of things. It's a company that I'm so passionate.
In about preventive medicine. If something is working, that is literally me. Being able to add scale, educate, and import value about that. It's hard to see me deviating from it to be able to do what that again, it doesn't really. I don't know, maybe I'll change my mindset as I get a bit older and I have kids or something, but right now, not really, that's kind of all I could say is far as concrete goals on a piece of paper, financially, and also
my path in terms of what I'm passionate about. Have you raise financing or funding for any of these businesses? No, never dude, that's crazy because like all right, you have 1.8 1.8 million subscribers, 1.9 close to 2 million. That's a lot, but that's not a lot, a lot, you know, I'm saying? I mean that's like if someone grinds for 10 years like you could get there. What's crazy? Is that? I mean that's just a huge number to have to multibillion-dollar 02. Let's just leave and say
Million-plus Brands off the back of 1.9 million subscribers. That's a significant amount. Oh yeah. You have to keep in mind to our influencer marketing is pretty dialed, especially on the gorilla side. We have a lot of people who believe in what I'm doing and my passion and path forward to and trust me. So they will also trust that I'm going to put them in the best spot to accrue the most value from, whatever company, they're partnering with and have mutually beneficial.
Ships as they develop their business careers to. So especially under illa. There is no way we'd be anywhere near where we are. Well, I don't know what we'd actually be at, but a lot of our influencers behind us are huge needle, movers huge, like I would say or combined following is like, I don't know in the tens of millions if not 100 million plus is it contingent on you getting more popular? Do you think or do you think that they've grown beyond that? Yeah, I think they're big enough. They can be the wrong thing and
Fortunately for me, it is allowed me, the flexibility to reel back on the content frequency a bit because I used to be very heavily output oriented which I should be still. But the trust factor is very high and the success of the company is stands has it has its own, I don't know, resume of credibility through what it's done. Like being, I don't know, one of the top-selling. Pretty workouts on Amazon, for example, against companies I literally bought when I was seven,
Teen years old and edging, some of them out now like that's wild to me and those kind of things help us get into retail and help us do things from a global expansion standpoint that or contingent on me. Sure. It helps that I'm a face of the brand and what I've done. And, you know that when you work with us, I'm going to be the one formulating your products to, for example, like when influencers work with us, if you're gonna have a collaborative pre-workout, that drops knowing that I'm indirectly endorsing it and
You can get for you. Two is a huge plus, whereas most owners or not even faces of the brand and no one even knows who they are. So that kind of stuff, I think, gives us the latitude and flexibility to grow. Moving forward outside of having this influence or treadmill, where we're having to acquire new people to get exposure to then sell more. I think there is absolutely a diminishing returns point. And for us at this point, it's very Global expansion oriented and Retail going heavier into retail on some of
The sum of the products like the energy drinks and whatnot, but to be determined. So it's all a bit of an experiment, to be honest. I went, I went and read your blog and prep for this and I've read a bunch of bunch of the posts. And you said something, you said when I was 18, what were my priorities? You said, well, I wanted to make more money. I wanted to date hordes of gorgeous women. I want to have a killer physique and I wanted to do well in school to set me up for my future and you said you had these four goals and those also
Sounded like totally worth pursuing and they all sounded like things. I should be working. I'm in schools, I should probably work on school. I'm kind of, you know, 18 to 21 years old. I should probably try to date women or workout make money. All of these things seemed like good ideas at the same time and then you realized I should go all in on one of these goals right now at the expense of the others. Why did you have that philosophy of go? All in on one life goal versus, try to have kind of this balance or pursue all.
Or yeah, it's tough because it's not like I would claim it to be the correct way to live your life, but I think a lot of people live especially in the entrepreneurial World in stages, it's almost like seasons of your life and there are certain Seasons where you can complete certain things of prerequisites for the other. And I would say that when it comes to getting women, for example, when you were young you do not need exorbitant.
Of funds. You actually don't even need to have the ability to support somebody in a long-term relationship. If you're young, you can have a piece of crap car and live with your parents is still crush. It with literally, like objectively 10 out of 10 girls, in your age, bracket, and being able to kind of get that season of your life out of the way and develop those social skills. At least at the time when I was broke to, I felt like was worth getting out of my way. So to speak, before I went down the road of
Entrepreneurship, which I knew would consume the majority of my free time and dating especially large amounts of women. When you're trying to kind of, I don't know. You date your anxiety out of your system entirely and become even used to this Dynamic of being out with attractive women. It's not something that I feel you can juggle both simultaneously. Dating is a full-time job, honestly. Like if you're single, if you can definitely agree with what I'm saying, that it can be.
As consumers as a full-time job in itself. So for me, you know trying to I also was way more hardcore bodybuilding at the time. So I would actually dedicate blocks of time to cutting and bulking phases and The Cutting phases would be getting Striking Distance of stage ready condition, which is something that is super mentally sapping and demanding of your body and more extreme amounts of cardio, caloric restriction, Etc. And it's not trying to do everything at the same time. I
feel like you'll just fail or do everything kind of half-ass. Essentially you will not get anything done with exceptional quality so that was at least my thought process and logic at the time and I would still probably agree with it. Even though that blog is, I don't even remember the last time. I wrote an article on that blog, it is super outdated but it is something I would still resonate with probably, I think people should be segregating things in two seasons personally. Yeah, I mean we talk about Seasons a lot and
I think like what's that quote Sean about the line and the cow like cows graze lines rest and then pounce and like oftentimes it's a little bit easier and business to be like the line instead of just like you know for instead of like a constant 40 hours a week maybe like Sprint's is little bit easier and I was watching some of your videos. I remember there was one recently where I think you got back from Europe, you're in Europe, and it sounded like your with a girlfriend or a wife or something like that. So I
Umm, you're in some type of a long relationship has building. These companies been a lot easier once your you have more stability as opposed to dating. Yeah, dude, it's night and day. Try if I was single right now I would get half as much work done. Probably yeah yeah dude haven't like I remember when I was building my first company there was probably twice a week, I would lay on the floor and I'm like, this isn't gonna work, I feel miserable. Like I'm just kind of
And like having a spouse or she is my fiance or girlfriend at the time to be like, no, you got this. Like that is just like it was like the greatest thing ever. That's what I knew. I'm like, dude, having a wife is so much better than like also move out of the way. I'm trying to cook it. Oh yeah, I would totally agree with that sentiment. For sure, you've got these bit, you know, you have the content machine running, you got the business machine running,
have you figured out what you want to do with your money? So do you have you learned kind of like how to either spend it in ways that are interesting, or invest it? How much time and effort. If you put into that exact, what do you do with your money? I've learned what not to do with it, which is good. What have you done? What have you done? So don't go with wealth management portfolio guys who will even if it's with a big bank because they get their management fees even
Sock. So and often times they will make it sound like they're doing great things. When objectively, they're under performing a basic, you know, Index Fund. So I would be very weary of that as a wealthy entrepreneur, because a lot of those guys are the primary targets of those, you know, wealth management guys and they will shockingly stay with them for years despite underperforming just objectively and then, you know, they just get a get rinsed the entire time.
All the management fee is make the other guys rich. So I've learned not to do that. The hard way. The thing that stuff is on the Canadian side, there is so much more complicated, tax planning that goes into it. I've spent more time than I want to admit on figuring out how to not lose money then actually like making money with my money. So if stuff. Yeah like I'm still figure even figure out how to put myself in the position most optimal.
It's you make my money work for me but oftentimes even knowing what side of the country, I should be keeping it on. It's been a ever learning process. And there are certain corporate structure things that I've been very hesitant to pour money into, you know, Insurance Fund that down the line is going to build money, interest free, and I can then re I've been very careful to not dive into any of those before. I fully understand them, even though they could make me a lot of money because I know once you're into
Some of those things you can't unravel them. So you know as a Canadian it's a lot more complicated unfortunately than just dollar cost average into the index. So if you're if your portfolio, you know, let's just say you're, you know, we'll do the pie chart thing without so just percentages and not, including your private businesses. Where do you? Where do you keep your money? Is it mostly equities. Are you investing in other private companies? What are you doing with it? I do some Angel Investing, but it's very minor. Like for example, media kits.
You guys are familiar with Kira. And that's how we met like his company. For example, I invested in some, some stuff like that, but not very often, but primarily it was, you know, wealth management was overseeing a lot of it and then I realized how not ideal that was, and liquidated it all recently at a loss blood. Yeah. It's just sitting in bank accounts right now. Doing nothing as a real shit. Really? Yeah, yeah. So I'm like all cash right now.
I have a decent amount of crypto but I always forget, I have that until somebody asked me, like, what is your portfolio comprised of? So I guess technically some crypto and then I guess it's the value of the businesses and whatever cash sits in those accounts blood. Yeah it's mostly just just chill and doing nothing useful. I meant I remember you, I think you bought a Lamborghini or something like that and you like made a video about like the he'd manic or hedonistic treadmill. And you're like, this is kind of bullshit. Is there any? What, what have you?
That money on that you think is that would make you happy? It was bullshit versus where you actually like where do you like to spend money on your like this actually makes me happy.
That's tough, man. Because I don't. Other than that, I haven't really spent egregious amounts of money on anything that I would deem to be irresponsible. That was outside of a business capacity, like I will invent, you know, always go first class because of the convenience and just wiggle room just like basic stuff which is it. Other than that? I don't really buy anything luxury other than groceries, which you know, getting high quality food.
I think is Justified every single time. Yeah, I haven't really spent money on anything I can think of off the top of my head, that was stupid. What, what was the origin story for the businesses? So what what order they come in and what triggered the thought of? Like all right, I need to I need to start this because I think you kind of you're in an internet marketing, affiliate game. When did you transition to like I want to own my own businesses. Yeah especially prior to influencer.
Ian's, when I first started affiliate marketing, it was still very SEO, driven blog. Heavy. There was not as much flat rate, you know, paper integration type stuff happening, or at least I was not that aware of it. If it was happening at scale. What were you selling? Oh, an array of things, whatever I use. Personally, Amazon links to it etcetera. So I was getting, you know, five percent commissions on shampoo that I would use for hair loss, prevention, or and was that, like, beer money or that was like, like, like, wow, man.
Stupid money doing this somehow like how successful were you able to be doing that? Well I guess success is definitely subjective so at the time I felt extremely but you know in proportional terms perhaps not now but back then that was the stuff that funds your ability to actually start your own businesses. So I would say in that sense of it's definitely successful and I think the thing that helped me the most and what I typically recommend people to
To do as when they're wondering, what do I even get into as a product or service or what have you? It's organically integrating things that you already use and truly believe in because if you just plug nonsense and you start to be a add horror essentially, where you just take, whatever comes your way when it comes to Integrations even products you don't believe in or care about and just become robot mindlessly reading. Scripts for, you know, dollars, you kind of get your credibility, goes out the window. When people don't listen to your product recommendations anymore and for me, it was
Ways. How do I monetize stuff that I use anyways and would tell people for free, you should use this because I use it. So often times that was taking piddly little affiliate commissions, or none on products that I actually used. And wanted people to also try to get results with. And that would include, but not limited to, you know, supplements, hair loss, prevention products, sometimes, random diet, hack related things. I don't know. It varied significantly.
Currently, but across the board, it was basically what has an affiliate program that is a product I already use and I can get a commission for telling people something I would tell them anyways. And that is how I kind of built up. My initial funds, to then start some of the businesses that replace the affiliate recommendations that I would have been making anyway. So it's, it was kind of stemmed from just what are the things I'm most passionate about personally and promote them.
Are because I would anyways and then replace them eventually with things that I feel are higher quality and reflect exactly what I would want to see as a consumer in that Niche. So that was kind of how I went down the rabbit hole of dietary supplements. I've always been a formulator. I've always dug very heavily into the chemistry and pharmacology side of things and it was just an eventual inevitability that I was going to get into it at some point and once it became viable financially, that was kind of
My segue into that and then are loss prevention products. I've been recommending certain things for years and that was my Segway into intelligent elephant, which is another company. And then telemedicine was I was making content for years about preventive medicine and how to interpret Diagnostics and blood work and hormone optimization and Peds or good genic AIDS. Etc. And it was that was such a no-brainer for me to get into two. So across the board, that's kind of what
Look for, as the highest lever opportunities. At least, that's how I kind of ended up starting those businesses to begin with and funding them. We had our buddy Syed on. And what he did was, he had a high-traffic Blog that was helping people out with WordPress. Is it go? Yeah, I recommend using this email pop up and like he would just basically see, oh, okay. You know, the highest the things that people click on the most because they're looking for a solution RX, maybe that's a business, I should go into it. So what he would do is he would just go by that business.
Or by the number two player improve it and then make it his recommendation and he just went systematically. It's almost like you've did that for the body. You were like cool. I got this high-traffic. I give this building a bunch of high traffic. I can start with Affiliates and see what people click, what even if they have a crappy affiliate program, at least I know that's a category that I know, I can drive a lot of lot of customers to maybe. I should be the supplier instead of the affiliate. Yeah. His crazy. How much stuff is evolved just in the past.
No, not even 10 like six or seven years to in terms of where people get the recommendations from like SEO. Is so irrelevant. Now, to where I shop and where most of our customers shop do back in the day it was if your top ranked on Google maybe for some Services is absolutely still relevant but for certain products and e-commerce space and whatnot. It's like no one gives a shit at all. Whereas back in the day if you it was all about how do I get top ranked on Google for by fill in the blank?
Cake or top three, fill in the blank and that was a lot of my affiliate stuff came through my blog articles back then and lesser YouTube. But now it's so heavily social media. The New York Times had this article came out a few weeks ago and it was like, my Guru is better than your Guru or something like that. And it was about how I mean, this is always been the case, but it's just there's more. Now they're bigger about how audiences will attract, what will go towards a certain like health and wellness person. So like, there's you, there's
Berman, but then there's also Mark Sisson, is that us a marks. The, the older guy who started a primal kitchen, and then there's like 5 or 6 or 10 or 20 other ones, and they actually, but the article was saying, and this is true that they say different things. Like not everyone agrees. So there's like, you know, eat a lot of plants, but then there's like carnivore MD. And then, you know, you did your whole thing on the liver King. Like, they don't that they oftentimes will say, like different stuff.
Yeah but you just get behind someone and you just do whatever they say like if you if you talk to Andrew huberman like the most common question he gets and I'm sure you get this too which is just tell me exactly what you do. And I'm going to do the exact same thing, you know what I mean? But and that's in one hand that's on one hand that's may be dangerous because it doesn't always apply to each person. But on the other hand, it makes a great ass business because it's just like, whatever Derek says I do and I buy. And I think that you had like videos where you're like my son.
MIT company. Like I'm not going to just make a ton of product because I have to make the quality good. But you guys are buying so much of it that we need like two weeks off in order to restock you know what I mean? So it's like it for you as a business owner. Yeah. I think trust factor is everything nowadays especially because there is show especially in the health Niche. It is so hard to know who to trust because oftentimes, the charlatans will get platform to because they say outrageous things you'll see.
Come on big podcast even sometimes just because they'll say something that seems so contradictory to what is accepted as you know scientific fact or whatever just to get a good hook. Not even necessarily because they are the Authority or foremost expert in a certain area and it's super confusing for the Layman who was just trying to, you know, learn something and then they hear 17 different versions of recommendations for something that should be basic. And yeah, trying to even what I
You too and I think a lot of people should do when their self educating is find a you know handful of people that through all evidence provided or have highest trust factor and knowledge simultaneously because the two coupled or what are going to lead you to what I feel to be actual recommendations that are practical and valuable rather than just you know fall. It's wild. How many, you know, bad Educators. There are out there for sure and how
Did you become an expert? Like, you know, hubermanns like a professor at wherever it is that these are like a Stanford lab or something. You know, you, when I first saw your thing, you're like, oh, I think I was clicking, like, some of the videos that were, like, what is kind of McGregor taking, or John Jones, or whatever. And you're talking about the pulsing effects of picograms of whatever that John Jones got popped for. And I was like how the hell would this guy? No, it doesn't even seem
Like you saw the even understand, like, what the hell is going on? Like, where is the literature of this? What, how would this random YouTuber know about any of this stuff, um, largely through years of self-education. But also through educating myself, through experts and be, I feel I'm very good at extrapolating out and determining, what is valuable information, and then assimilating it into my own Consolidated framework, that's one of my strong.
Ang strong suits, let's take an ears. I've been researching like a maniac since I was, I don't know, like ten ten plus years at this point. So for me, I don't necessarily claim to be an expert. Oftentimes people will, you know, label me as such but you know, I'm just a guy who's a nerd and learns a lot of shit, and it's been, it's been good today it. But yeah, a lot of this stuff is available though to it's just hard to translate into layman's terms.
Somebody who's in the lab they're determining. If an assay is going to be implementable for the use a data and the future to catch people doing fill-in-the-blank the you Santa. I don't know spokes. People don't necessarily understand the chemistry and the science. They're not going to go out and go into elaborate detail about why you could still get away with micro dosing. For example like that kind of nor is it beneficial for them to assert publicly that it's possible to do.
Do such. So, a lot of this stuff is just swept under the rug and no one talks about it because they either don't understand it or it's not very, I don't know, readily circulated so, but it's all publicly available. It's just a matter of being able to dissect it. So, you know, that's kind of been it. What do you think of the sort of the tech tech testosterone movement that's going on? So you got Bezos, retires gets jacked. You got duck becoming an MMA fighter. You have, who else?
Through us is doing this a couple of Brian Johnson. Have you all gone summer glute side so he's at least trying to get ripped not necessarily sauce to the gills but it's trying to get, you know, L, lose weight. Yeah. What do you think of what do you who's doing it right? Who's doing it wrong? What do you what do you see in the tech tech tech bodies? I think it's good that guys are prioritizing muscle mass and quality of life and whatnot over just you know existing so
So, I think it's an overall good thing to have, I don't know, be pursuing the masculine type, I don't know path, but I don't necessarily know who's doing it wrong or, right? Because they're not very outspoken about the protocols. And what about what Rajan said, because he's meticulous about, like, you know, publishing what he's doing, what's your take on, what he's doing? That guy, it's tough because I do see the value in what he's doing, but I think a lot of it is,
Totally contradictory. Like for example, the guy will calorie deprived the hell at himself to the point of having hormone suppression. But then a supplement with testosterone, it's like, dude, make up your mind, they win. Which one is going to be conducive to longevity first night, because you're kind of just correcting what you screwed yourself up for to begin with. So why why is everybody trying to fight back against you? Just, you know, manually administer something to correct. Your deficiency self-induced from literal nutrient deprivation.
But there's clearly some sort of, I don't know contradictory actions in this protocol in my opinion, but overall I think it's interesting for sure, see what he thinks is impactful verse not, but as you start to roll out some huh, the products and services related to his stuff, you start to wonder, you know, how much of it is just you know, Noble intentions versus you know, the entrepreneurial, you know aspect of it which is fine. But it's like do not if it goes down.
Down that road where he goes heavy into selling I really hope he is very candid about his desire to monetize and not make it seem like this Noble. You know thing entirely because it's certainly not, you know, your private label olive oil, like other people could have got it, you could just recommended a good company. You didn't have to go do it yourself necessarily, you know, you use some other companies up until a certain point. Why not just talk about them and give them the business. There's, there's some sort of monetary incentive there which is fine. I think a lot of
He doesn't way Overkill, and I think it's kind of hard to track anything with any relative certainty, when there's a billion different variables. And I also think he puts way too much, Credence into certain trackers, like the, the age clocks. Those are complete bullshit essentially and I don't think it's a great utility to be tracking those meticulously as if that's reflective of exactly what's going on and why are they age Cox bullshit that I would need to dig into more?
But a lot of it is based on your current, what is going on in your body, in this current snapshot of time and then trying to reflect, okay? Your velocity of Aging equals this because you had a transient like better blood, sugar or fill-in-the-blank biomarker a, you could just as easily screw up your blood work and make it look like your way older than you are in a matter of days. So it's like, obviously, your chronological biological age, didn't shift that much in a matter of days, but,
Based on your current health status in your blood, in your body right now, you can make it look like you're plus minus 20 years, so to actually take that and make it assert that. Oh, this is it equals. I'm this young now. It's like no, you're maybe your current snapshot in time, reflects something that looks like that but it is not indicative that that is your overall health status. So, I would have to do, I probably should do a video on it at some point, but it's most credible people that
I trust think it's bullshit. Personally, I test all of them. So I've done inside I think inside tracker or Insight tracker and then true Diagnostics. And then like, I've done all of them. There there, there it's messed up because I know in my head that this is theory and that it's more. Like I know it's a gimmick but it's so fun. You know what I mean. It come out the same Sam. When you try it across multiple Services. Yeah. Those two came out the same which was basically like my
Blood work is great and I think they give you actually a number. So they're like, you're 34 biologically, your 23 chronological or what is it chronologically? You're 34, biologically your 23. So it said I was great and then they have this other score where they look at. Is it the Mustang on? Hang on you're 23 biologically. Yeah. Like according to this shit. It's so which is which is like a false sense of director said it's bullshit but I'm not gonna lie kind of admire you for that without my books.
My thing is I see that I'm like, oh sick, I'm doing everything great. But I'm like, I'm pretty sore though. Like, I don't know, like, you know, like I don't know if I'm doing everything perfectly and the what's it called, what they look at is it the methane or Revelation methylation? They look at that and they're like all you're kicking ass. Your rate of Aging is super low so I'm like sick. Like I'm not going to change anything but that's not exactly the reality because I don't always feel great. You know I'm saying. I also go went on a kick OCH, tested everything. So I've tested the semi semi glue tie-dyed
Said trt. I don't do any of that now. And then I used a gnashers all which is like, in my opinion, the worst thing ever, I fucking hate that. It made me feel miserable. I've tried Clomid now, I don't do anything, but I've gone through, I've tried it all because I like experimenting with all these stuff. And then I like doing the blood work. It's like an addicting thing. It's like someone who's obsessed with different gadgets. You know, I'm saying? Why did you come off of Charity? Because I would so I got like strong, so I like I wanted to do it because I was really low for years like 130
And I was like, all right, let's get this right and figure out what's going on. And so, I did it. And I got low body fat, I got strong, I was hitting, like record squat and bench numbers and then I was like, all right, well let's try without it, let's just see what happens if I don't take it and I still felt great. And so I was like well you know if I don't have to take it and my testosterone level actually went down but I still felt wonderful and I was still lifting wonderfully and my body felt great so I was like let's just try not doing it for a while. How long ago did you come off last summer?
Here. Yeah what's your test now? Do it, it dropped, it was 800 and then it went to 400 420. He said it was like 130 or something before you started together. Yeah. And I was 26% body fat and I felt miserable. I was also running my company and I was stressed and I didn't get and for a year I tried eating healthy and lifting and I just didn't get it right? And then I sold my company. So I got Financial Security. I was pretty pretty ripped. I was
Pretty strong. My I got married, and my relationship was awesome. And I just felt happy and I ate. Well, I all natural foods and I just felt dialed in and then I just went off of it, it might testosterone drop, but I didn't feel horrible. Interesting. Oh yeah, if you don't need it, yeah, probably better to wait if you don't want to be it, how old are you? 30. Are you on it right now? Yeah, but it's for me more. So because when I was younger, I
A lot of Hardcore, bodybuilding stuff, and shut down my system. And now, with the what I know, now, I could probably restore natural function similar to what you did, but it would be a lot more aggressive of a recovery phase and more arduous and putting myself through that right now isn't necessarily top of mind. So it's kind of just been a stay on it right now and optimize everything around it. But yeah, that's kind of how I ended up on it. There's a few of the things that I really like the, what's it called? The is it BP
157 like some of the BBC. Like some of these peptides that like, for example, if I strain my achilles and as I get older I'm like not my, my injuries aren't healing which is like, the, most depressing thing about age is that you just like heal slower or like and you get hurt easier, your 23. What do you mean? Well, that's why those tests are. That's I'm saying those tests are bullshit. They like, say that you're young. I'm like, I don't know man. My shoulder freaking hurts and it's been hurting for a month and like I've been really interested in some of those recovery drugs or peptides
Everyone to call them. What do you think about those? I think they can be useful for sure, as long as their context specific and not overuse because a lot of them are pro. For example, BBC is increased to something called vegf expression and it's Pro angiogenic, meaning, it will literally create. It can induce blood flow that essentially was not present. So you could also have a pro
Carcinogenic type proliferative effect with cancer cell development. If you have existing cancer cells, that could be, you know, exacerbated. So I think some athletes use it preventatively a bit too much. But in the context, where you actually have an injury, there's a little blood flow to it. You can actually have a use case for it. I think it's super high utility very valuable product from my like, very amateur point of view. I think they like the semi glue tide and Metformin and some of these
What's it called? A glb limiter? Or you know amazing. The phrase incorrectly glp-1 agonists? Yeah. Like these things that like limit blood spikes and or blood sugar spikes, those seem really fascinating. Like they even seem fastening to the point of like I think they can help cure or help alcoholics not become alcohol or you know get off alcohol like like there's some like weird things about these drugs that they can do other things and what they are intended to do and that's super fascinating.
To me at the moment, but I know that you were. I think you were on some my glute. I don't know if you are anymore. Yeah. I've tested most of the glp-1 agonists, for appetite suppression and yeah, they definitely are all the available appetite suppressants in the pharmaceutical world, they're probably the best overall, like mechanism and how they worked. As previous to that. It was people just abusing the hell out of Adderall, and Phentermine, and crazy stimulants to shut down their appetite. But it also screws up their heart, the brain.
I wouldn't say that some Igloo tide or some of these drugs are risk-free though, and they certainly have question marks around their long term used, especially in children who were developing. But yeah, I think, I think they have like a children's dose now, don't ya? Yeah, I think so. We do, there's like an Olympic Juniors. Yeah. With his fucked up, right? It's just, yeah, I would want the answer to be, just eat less. But, yeah, the thing though, is it are those children ever going to become optimal without it?
It and then is the ROI worth it and you could easily assert that those fat kids that would have been fat kids regardless or better off by taking it for sure. Yeah. So I and I wouldn't say you'll generally, that's the answer for anybody who's overweight? Of course, because there are certain certainly ways to educate and help people get on the right path. That don't involve drugs. And I've seen plenty of people do great that were formerly very fat and then end,
Down a different life, path, and are leaning around, and have amazing Lifestyles and get into a habit and cement into their everyday life. But now some kids are, I don't know, just might need it for all. We did, you did this good thing? I mentioned your Europe video. And the interesting thing to me was actually that you said that you weren't training that hard and you I think you like indulged in bread and food like you, you live like a tourist. You know you ate a lot but you're like I didn't. I felt great because a I was walking a
One. And I don't remember if you said this, or if I read this from somewhere else, another person's experience, but you're like the groceries in food, just seemed higher quality, whether that's like involves like regulation around the FDA and like certain chemicals are or aren't allowed. Are you buying most? Your, you said you spent a lot of groceries and you get high-quality stuff? Are you buying most of your foods from popular grocery stores? Or do you go to Dubai online from Niche providers, or you going? What are you doing for that? I go to a butcher for bison.
Liver and things of that nature, mostly my Meats but a lot of the other stuff is local grocery in Canada. There's not a lot of flexibility unfortunately on quality of or just availability of some of the foods that you might otherwise by it higher-end places in the state. So as much as I'd love to have if I could the highest level of everything, it's sourcing is a huge issue in Canada, as absurd as it sounds like sourcing for like Basic Foods. So yeah, it's when I can
Can I get, you know, the best available? But like for example bison, I think is the leanest most nutrient-dense red meat. You, essentially, that you could get and I will buy a ton of that even though it's, you know, three times more expensive than extra lean ground beef with the grocery store. The that's one example. We talked about this company, I don't remember Shawn if he, but you said huberman helped get it going? Or was a, was a affiliate way to do a or whatever. Yeah, man, that thing was cool. Like, I, I ordered a bunch of stuff like the but I have no idea if I'm
So low in the marketing or not, but like the story behind it. Like they got me bought it like they got me so bought into it. No, I was at a Peter has his place a couple of weeks ago and I had the venison sticks or whatever that they sell and pretty damn good. And yeah, I trust him and his recommendation. So I would imagine it's on the up and up and everything's probably pretty top-tier. Yeah, man, I that story like totally got me bought in. I thought it was a cool business because, you know, I've been watching some of your videos and it's made me nervous about just
My food and like the quality of food and like Whole Foods for the longest time was like the gold standard and now I'm like, nah man, that still might even be shit. Like I'm it's to the point where I want to start raising my own animals. You know what I mean? Or, yeah, it's tough, because it's a lot of people will swear off supplements and stay by Whole Foods. But then other people will say, the Whole Foods or the soil is depleted of nutrients. So then you should supplement. But then there's, you know, there's a trying to know what you're doing can be quite arduous and sketchy, even
Trying to optimize, even when you have the financial means, it's trying to even figure out what to spend your money on can be overwhelming at times for sure. Well, we appreciate you coming on, man. I've been a big fan of yours for years. I know Sean has to your. I think what's going to happen is like in the next four or five years, there's going to be what your might have an exit, or there's going to be some type of article that review that reveals how big your Empire is. And I think that I think a lot of people are going to be surprised at some
Some of the outcomes that you have, you know, the fact that you, I believe that you can build multiple billion plus or nine-figure companies off the back of this audience. And I think it's gonna be really cool when that story. Finally, finally comes out that will sewer goes, I appreciate you guys having me on and being so patient. As I get back into content here because I know you guys have been trying to cure. It has been trying to get me on for a while, so I'm glad we were able to make it happen. Yeah, shout out to him. Thanks, Karen, we appreciate that. Yeah, right on. All right, that's it. That's the pod.
I feel like I could rule the world. I know I could be what I want to put my all in it. Like all Days on the Road, Less Traveled never looking back.
