Daniel Ek – The Future of Audio

I think the last job to be done by a machine is creativity

You can't have a culture of experimentation if you don't allow for failures to happen

We know that discovery is one of the core benefits that we provide to people. If we can get you to discover one new item of content that you absolutely love every single month, we’re pretty sure you’ll remain a user or customer with us for a very long time.

If your journey as a company isn’t slightly uncomfortable, you’re likely not pushing yourself hard enough

People, on average, download one new app per year. Getting distribution on something new is insanely hard in this day and age, especially if you're looking at consumer propositions.

Every single successful media platform has been built off the back of existing content, even though they’re most known for their own things today

It’s so easy to borrow mechanics from people, and copy them, and think it’ll work within your system. The reality is that it almost never does.