Lots of the people that you and I know who go to work and just dig it out day after day don't do it because they need more money; they are seeking some sort of status, some sort of emotional engagement, some sort of energy. But they forget along the way... that there is the game one can play of 'Wow, that really was cool what I just made. That fills me with joy. I just did something generous. I just connected with someone at an elemental level.' They're too busy playing somebody else's game to play that game.